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WHO WE ARE

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Style Guides

A brand style guide is a holistic set of standards that defines your company’s branding. It references grammar, tone, logo usage, colors, visuals, word usage, point of view, and more.

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Brand Creation

The definition of brand building is to generate awareness about your business using marketing strategies and campaigns with the goal of creating a unique and lasting image in the marketplace.

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Graphic Design

Graphic design is the art of creating exciting visual content for problem solving and communication purposes. It's a vast domain that includes typography, color, imagery, and so on.

Strategy Planning

Strategy plays an important, if not critical role in the success and outcome of goals and plans. This is true of business, life, career, and it’s foundational training for the military. Design strategy is the term used to describe the nexus between corporate strategy and design thinking. Corporate strategy is the traditional method that businesses and other similar entities use to identify, plan, and achieve their long term objectives and goals. Design Thinking is a methodology that provides a solution-based approach to solving problems by engaging the end-users.

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our team

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Doreen Gillock

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Alicia N. Edgar

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Anne R. Lawler

our top articles

The design of a brochure is part of one of the strategies of every small company or that has just started since its versatility makes this medium a cheap, wide-ranging choice and with a wide range of formats that allow you the bottom line of the company. But, so that this work is not in vain, here are five tips......

In recent years, with the diffusion of the network, the publication of books has also changed: many novice writers decide to publish their book on the internet, more precisely in the form of an eBook. It expands then the independent production, which may also include the creation of their own cover....

Today we bring to you 6 super-easy steps to doubling and even tripling your conversion rate. These tips are brought by kratom crazy red hulu kapuas, an online kratom store. The company started as a small business a couple of years ago. But, with careful analysis, planning, and by implementing the right techniques, it was able to skyrocket their conversion......

Strategy Planning

Strategic planning involves gathering data and deciding on a path that the business or project will take to achieve its goals. Strategic thinking involves everyone at all levels of the organization/design team consistently finding and contributing to activities that add to the organization’s success.

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The most interesting art galleries in the world

If you are one of those who think that it is valuable to know the culture of a region through art and you have a sensitivity to enjoy it, a good alternative is art galleries. So, if you have the opportunity to travel to one of the cities with great exhibitions, you cannot miss the opportunity to get to know these spaces for reflection and creativity.

In the past, attending a gallery was considered a ‘ritual’ exclusive to certain social sectors. And, although some of that still underlies, they are no longer so intimidating. Today, they are not only spaces to contemplate, share and debate, but they are places where you can buy art at much more accessible prices than in the past.

In general, access to art galleries is free and no purchase is required. They serve from Tuesday to Saturday and the busiest days are towards the weekend. The open gallery is becoming more and more frequent, a day in which galleries extend their hours and hold special events.

Galleries in New York (United States)

In this metropolis, there are around 500 art galleries of all kinds, from the most traditional to the most avant-garde and from the most pop to the most in. Traditionally, there are two areas where galleries are concentrated: Soho, with the most fashionable art, and West Chelsea, with everything bohemian and cool.

Although in art almost everything is reduced to a matter of taste, here we recommend you visit Chelsea for presenting a greater and better diversity of proposals. This neighborhood of New York is ideal to find out what is currently happening in world art.

Among the most interesting art galleries to visit are Gagosian Gallery, Gladstone Gallery, Zach Feuer Gallery. And White Box Gallery, which specializes in international art, with avant-garde samples. Rounding out the list is the East Village, TriBeCa, and Brooklyn that have pretty bold exhibits.

In this area, people get a special vibe. Everyone goes through the streets of Chelsea, from gallery to gallery, relaxed and enjoying art. Chelsea is located in Manhattan, between 14th Street to the south, the Hudson River and West Street to the west, and Sixth Avenue to the east.

Art galleries in Paris (France)

Paris is one of the most representative and emblematic places of art in the world. Its cultural richness has led to several prestigious galleries from other countries having their headquarters here. Not for nothing is it known as the city of light.

The Galerie Perrotin is dedicated to exhibiting contemporary art. It has high-level artists such as Damien Hirst, Takashi Murakami, Cattelan, Sophie Calle, and Veilhan, among others. It is located on Rue de Turenne, in the Marais district.

For its part, the Galerie Polka is a family business dedicated to promoting modern art. He specializes in photography and has an art magazine that reports on current events in this field. It is located at 12 rue Saint-Gilles 75003.

Meanwhile, Le Bal Café offers an interesting combination of art and food. They carry out documentary image exhibitions in different formats. It is a space conceived for debate and the exchange of ideas, which also involves cinematography. It is located at 6 impasses de la Defense, 75018.

Art galleries in Moscow (Russia)

In the current context of Moscow art, there are no limitations imposed by the Tretyakov and Pushkin institutions, as was the case in the past. Today, there are countless creative artists who express themselves freely and without prejudice. This is a scenario that is worth knowing.

The Regina Gallery is private and promotes contemporary art. He has an affinity with the new media of art and collaborates with artists, both Russian and foreign, in promoting their proposals. It is located at 4-Y Syromyatnicheskiy Pereulok.

For its part, RuArts is itself a work of art and focuses on avant-garde art. It promotes the productions of renowned Russian artists and supports the talent of Russian and international artists who work experimentally with new media. It is located at 1-Y Zachat’yevskiy Pereulok, 10.

K35 Art Gallery carries out exhibitions and artistic projects. Represents renowned artists from world art and supports emerging talent. He carries out pop-up art projects in Venice, Milan, and Moscow, along with high-quality educational activities and wide participation. It is located at Savvinskaya Naberezhnaya, 12с6.

Galleries in Shanghai (China)

As part of an aggressive plan, the People’s Republic of China has been promoting in recent years the creation of art galleries to promote culture. As part of this policy, many have been consolidated worldwide, especially concentrated in the municipality of Shanghai.

ShanghART Gallery is one of the most important contemporary art spaces in China. It represents more than 40 outstanding artists of the Republic and participates in the most important art fairs in the world. It is located on West Bund, Bldg. 10, 2555 Longteng Avenue.

Meanwhile, the ART LABOR gallery specializes in curating exhibitions by international artists exclusively. The gallery itself is an architectural success of great beauty and has the particularity of being able to be modified according to needs, like a kind of layman. It is located at 101 Haifang Lu, near Changhua Lu.

Shanghai Art Gallery is sophisticated and private in character, located in the luxurious Three on the Bund sector of the city. It has an industrial character and focuses on the productions of iconic Asian artists. It also supports experimental projects of an interdisciplinary nature by international artists.

You may also like to read this article, The 20 types of art that exist

The 20 types of art that exist

There are many types of art. Manifestations of art constitute artistic disciplines. Among these, the fine arts and the applied arts are usually distinguished.

The fine arts are painting, sculpture, music, performing arts, literature, architecture, or film. The applied arts are broader, encompassing expressions such as cabinetmaking and ceramics.

But in addition to these, there are many more artistic manifestations that are not included in these classifications. In this article, we want to make known what are the most important types of art are known and what they consist of.

  1. Painting

Painting is the art of making images with color pigments on two-dimensional surfaces. For example, painting on canvas or wall painting. Painting is divided into two main types: figurative painting and non-figurative or abstract painting. It is part of the fine arts.

It can be executed on a wide variety of substrates, such as stone, board, fabric, paper, ceramic, stucco, plaster, glass, and metals. Likewise, it is expressed in a wide variety of techniques such as oil, tempera, fresco, tempera, watercolor, wax, pastel, acrylic, aerosol, among others.

  1. Drawing

Drawing is an art that consists of the delineation of images with pencil, charcoal or ink on two-dimensional surfaces. The drawing can be conceived as part of the painting. However, it can also lead to self-contained parts. It is part of the so-called plastic arts or visual arts.

  1. Engraving

Engraving is an art that obtains prints through the printing of wooden or metal plates on support. These impressions can be repeated many times. Each repetition has small variations and can be intervened. There are various engraving techniques, such as woodcut, screen printing, lithography, lithography, and monotype. Although it is frequently used to reproduce images, many artists regard engraving as an autonomous art of painting.

  1. Sculpture

The sculpture consists of modeling solid matter to build three-dimensional figures. The techniques can be as varied as a modeling in marble or clay, casting in bronze, or assembling. There are various types of sculpture, such as relief, round sculpture, and kinetic sculpture. The sculpture is part of the fine arts and, as such, does not fulfill a practical but an aesthetic function.

  1. Art of glass

The art of glass consists of the design and elaboration of artistic pieces in this material, from stained glass to sculptural pieces. It does not include the blown glass technique, intended only for the mass manufacture of utilitarian objects.

  1. Goldsmith

Goldsmithing is the art of designing and making utilitarian objects and pieces of metal jewelry. It can be practiced with precious metals, such as gold, platinum, and silver, or semi-precious metals, such as copper, iron, nickel, titanium, zinc, etc. It is part of the applied arts. However, goldsmithing is also a sculpture technique.

  1. Cabinetmaking

Cabinetmaking is the art of designing and making wooden furniture and utilitarian objects. It is part of the applied arts. It differs from carpentry in that the latter is limited to solving practical needs. Instead, the purpose of cabinetmaking is to give artistic value to the furniture or created object. In fact, in some cases, the function of the object can be compromised.

  1. Ceramic

Ceramics is the art of modeling clay or clay to create utilitarian objects with artistic values. It is usually classified among the applied arts. However, ceramics can also be a sculptural technique.

  1. Architecture

Architecture is an art that consists of the design, planning, and construction of physical spaces. It is considered one of the fine arts because the design and function of the building are not limited to shelter, but rather meet cultural needs. For example, the design of churches and temples symbolizes the religious culture of the peoples.

  1. Literature

Literature is the art of expression through the word, whether written or spoken. It is one of the fine arts par excellence. Literature expresses itself in many forms and genres. In written literature, poetry, narrative (novel, short story, chronicle), essay and dramaturgy stand out. In oral literature riddles, tongue twisters, popular songs, legends, and myths also stand out.

  1. Music

Music is the art of combining sounds and silences in sequences of time, to produce stimuli that are pleasant to the ear. It is one of the fine arts. It covers both composition and performance through instruments, including the voice. Music dialogues with other artistic forms, such as the performing arts. Some examples of this are opera and ballet, conceived to be staged by singers and dancers respectively.

  1. Theater

The theater is the art of representing actions and parliaments in front of the public. It is considered a literary genre as well, as it depends on a script written by a playwright. The theater integrates musical, pictorial elements, and other artistic manifestations. It covers genres as diverse as classical theater (tragedy and comedy), puppet theater, the art of mime, musicals, etc.

  1. Dance

Dance is the art of articulating body movements, almost always to the rhythm of the music. The dance sequences are known as choreography. It is part of the so-called performing arts. Dance is expressed in forms as diverse as ballet, contemporary dance, folk dances, and many other manifestations.

  1. Circus arts

Circus arts refer to the various artistic expressions that are practiced in circuses. Much of the circus arts are based on the display of physical prowess or extraordinary abilities, but acts of animation are also exhibited. For example, acrobatics, juggling, clown art (clowns), magic, trapeze art, tightrope walking (the art of tightrope walking), etc.

  1. Photography

Photography is the art of obtaining images of conceptual and aesthetic value with the photographic camera. Like other expressions of the visual arts, the photographer applies visual composition criteria, such as framing, lighting, etc. Photography supports the intervention and manipulation of the photographic image. To do this, you can use techniques such as manual coloring, photomontage, among others.

  1. Cinema

Cinema, known as the seventh art, consists of the projection of moving images and sound through the screen. Therefore, it is an audiovisual art. Given its expressive possibilities, it is usually used to tell stories, whether they are fiction or documentaries. Cinema represents the synthesis of the arts, since producing a film requires the intervention of visual artists, musicians, designers, photographers, screenwriters, actors, etc.

  1. Comics

Comics or comics is a graphic-narrative art that tells stories through sequences of still images, called vignettes. These vignettes often include speech bubbles. Some famous comic examples are Batman, Superman, Calvin & Hobbes, Mafalda, Condorito, etc.

  1. Graphic design or visual communication

It consists of the conceptualization and projection of visual communication objects, such as posters, logos, brand image, packaging, typography, layout, illustrations for books, etc. It is an expression of the applied arts.

  1. Industrial design

Industrial design conceptualizes and projects utilitarian objects or machinery to give them an aesthetic value. In this sense, it is considered one of the concrete expressions of the applied arts.

  1. Fashion design

Fashion design conceptualizes and projects garments. It is considered an artistic activity because, unlike the traditional craft of dressmaking, it is based on cultural and aesthetic concepts. Furthermore, it demands a high level of tailoring. So it is not surprising that some designer pieces displayed on catwalks are not intended for use.

You may also like to read: Spectacular Print Designs to Inspire your Creativity

Modern art for dummies: learn to value it in 3 simple steps

Does it frustrate you not to know why that stain that is exposed in the museum is so important for the rest of humanity? Avoid being ridiculous with these quick tips for dummies, which will help you understand modern art a little better.

Who has not happened? Go to the museum and find a lot of things on display that doesn’t seem to make any sense. Paint stains everywhere, as if the author had been possessed by a spirit in the middle of the work session; an iron surrounded by cat food, even a lot of dust, without more, which turned out to be the last work of a Latin American artist that generated a lot of commotion (of course).

What to do to differentiate something that is really good from something that is not? How to learn to understand what a contemporary work of art is trying to convey to us? How to make sure that they are not teasing us.

Here are some tips that will allow you to guide yourself.

1. Eliminate prejudices

In general, what we have been taught about art in schools is something that, from the twentieth century, goes into total disuse. The result is that we come with a preconceived idea of ​​what art is and, faced with an artistic expression that does not correspond to that idea, we tend to fall into chaos, despair and, obviously, we adopt a negative position that generally leads us to say something like “I do this with my eyes closed.”

It is essential that we eliminate all prejudices in the face of the works that we are going to see. If you enter the museum with the idea that you are going to find things that claim to be art but are a heap of junk for you, that is what you will see.

The best we can do is ignore all prejudices and let the works show what they have to say, which is not exactly what Leonardo Da Vinci or Rafael said. This is due to the fact that, by breaking the classic molds of art, the twentieth century ventured into other facets that are not necessarily aesthetic.

That is why many of the modern works of art can be made with materials that are not exactly paint and canvas, or clay or clay. This also explains why some works touch on themes or aspects further away from art, such as the political, the religious, or the philosophical, among other topics.

2. Find the meaning of your speech

When you approach a contemporary work of art, try to understand what it means by those resources that it shows you. Ask yourself why this is so, what does he mean by that original language and why is it important to the artist. What is the message it conveys?

At this point, everything you can know about the artist will be of great help, as well as the information about the work, which the museum usually gives you: name, type of materials, etc. This contextualization work will be of great help to you to get a more consistent idea and to be able to comment on the work in a sustained way.

3. Research and catch up on modern art

All artistic manifestations require a series of previous knowledge to know in-depth its meaning and essence. In the case of traditional art, much of it is known to us thanks to what has been instilled in us since we were little, which makes it something natural and much more understandable for us. But, in reality, it was not the result of something natural, there was a long learning process over time.

In order to understand modern or contemporary art, we must do the same: investigate, read specialized books and art criticism, learn about modern styles, and read about contemporary authors.

If you follow these tips, you will have an experience that, while it may not move your heart, it sure will with your brain.

Fascinating Art Tactics That Can Help Your Business Grow

Business success today requires you to be flexible and have good planning and organization skills. With these tips, you will be able to grow your business successfully.

Many people start a business thinking that they will turn on their computers or open their doors and immediately start making money; making a profit in a business is more than just offering your product. But don’t be discouraged. To successfully grow your business, the following fascinating art tactics will tell you what you need to do to get there.

5 tips for designing a brochure that stands out from the crowd

The design of a brochure is part of one of the strategies of every small company or that has just started since its versatility makes this medium a cheap, wide-ranging choice and with a wide range of formats that allow you the bottom line of the company. But, so that this work is not in vain, here are five tips to make it stand out.

Why classical art always look better?

Classical art’s main characteristics make it popular and improve its look. Those basic aspects by which it is easy to recognize and distinguishes itself from other artistic movements. Influenced in its inception and development by the art of the Doric, Mycenaean and Eastern civilizations, the masters and schools of Classical art bring their innovations, creating the canon of beauty and harmony representative of classical art in force West.

Characteristics of classical art

In their quest to understand nature, the ideas of great ancient Classical philosophers are of great importance in determining what the function of art should be.

Aristotelian mimesis. According to Aristotle, the essential purpose of art must be the imitation of nature. Therefore Classical art focuses on the study and representation of the surrounding nature.

Platonic ideal. However, this representation of nature is not a naturalistic and reliable copy, but an idyllic aesthetic aspires to represent the ideal beauty and perfection proposed by Plato.

Rational thought. To achieve the beauty and idyllic perfection of the world of ideas, one turns to the rational analysis of nature. The use of proportion and the balance of the elements for which the time’s mathematical knowledge is used is key.

Anthropocentrism. Speaking of measures and proportions, a humanist conception of the world places man at its center and proposes it as the ideal measure. The study of the human body favors developing a detailed study of its anatomy is widely represented.

Classical mythology. Religion in Ancient Greece motivates the creation of art and crafts to worship their gods (anthropomorphic and humanized). Their mythology is one of the main themes of art and the representation of athletes and battles.

Technical improvement. The desire for perfection motivates artistic improvement by making Classical art evolve from its hieratic geometric stereotypes to the technical domain that will eventually allow the representation of movement or the delight of dramatic emotions.

The stylistic revolution that Classical art brought about is usually studied divided into several stages well differentiated by their particular characteristics. However, only the main general characteristics are mentioned in this article. Keep reading how to evolve snom.

What is Classicism in art?

The artistic and literary style that is characterized by a return to the aesthetic standards of Greco-Roman antiquity is called Classicism. Balance and sobriety, harmonize with the spirit of freedom that combines the humanist tendency, the basis of his conception of the spirit of man.

Classicism in various arts

As we have already expressed, classicism included literature, music, and the so-called major arts. We will take a tour of the various artistic manifestations and their representatives.

However, we will emphasize that some sources place the works of classicism in the so-called neoclassical movement, as it is analogous to the latter.

Classicism architecture

Many works are located between those of the early renaissance, completely classical, framed in the following of the canon of ancient Greece. Buildings that tend towards technical perfection, with a strict balance between harmony and perfection.

The classical influence of ancient Greece is remarkable, with a predominance of the Corinthian order. Use of entablatures and pediments, as well as the use of the semicircular arch. The use of barrel vaults or edges, as well as the dome; in frank imitation of the Renaissance.

Main Architects

Although it is difficult to separate classicism from neoclassicism, when we talk about architecture, we can highlight authors who dedicated themselves to highlighting the classicist style. William Wilkins (1778 – 1839) English architect with a passion for classical art. A sample of his work is The Grange at Northington. English mansion of remarkable beauty and elegance built in the 19th century.

Classicism Sculpture

In sculpture, the classicist impact was less than in the other arts, because it was never totally detached from the classical ideal. It is inspired by the works of the Renaissance, but it is not very verbose, it is really taken up in the Neoclassical.

Inspired by classical Greco-Roman fullness. Defines the ideals of perfection and beauty adjustable to the human figure. The perfect man is your aesthetic preference. Works with few expressions at first, but which were expanded, by showing naivety, violence, and other sentiments in the neoclassical.

The works draw on Greek history, literature, and mythology, becoming the main muse of inspiration for artists. They used resistant and beautiful materials, white marble and bronze, among the favorites.

Main Sculptors of Classicism

Simon Guillain (1518 – 1658) was a French sculptor trained in Rome, Italy. Follower of classicism, he sculpted various funerary monuments. As a founding member of the Royal Academy of Painting and Sculpture. He was later appointed its academic rector in 1657. He is considered a precursor of French classicism. His works include the Tomb of Carlotte-Catherine de la Tremoille, wife of Count Henry I of Bourbon.

Classicism painting

The pictorial current of Classicism emerged as a contrast to the Baroque style and Mannerism. In the beginning, he ran into a serious setback, the little existence of old paintings as a reference to follow. This is the reason for the predominance of drawing, inspired by sculpture and little interest in the reflection of light.

Space is built on successive planes. Prevalence of drawing over color. Closed works, always at the center of the composition. The theme focuses on mythology, history, and the human figure. Some painters highlighted the landscape, presented with balance and serenity, giving it an aspect of admirable beauty. The creators of classical art stood out for their creative genius and the prolific nature of their work. There are several painters who take the merit of being immortal like their work.

Modern art Facts for Kids

Modern art is known for its avant-garde aesthetics and celebrated by its artists ahead of their time. Developed over approximately 100 years, this stream incorporates many important art movements and inevitably includes an eclectic range of styles. To delineate the peculiar evolution of modern art, we must recognize and understand the many genres that make it up. However, to achieve this, the most useful thing will be to establish some modern art facts for kids.

How painting can make you happier

Have you ever taken a moment to rejuvenate yourself, to explore what is around and inside you, or just take time to look at the things around you or even observe the movement of your emotions?

What is Joker Tattoo?

Joker, is Batman’s enemy par excellence, a criminal, one of the most dangerous in Gotham City. A weird character, a professional killer with a total lack of control. And sanity who enjoys killing innocent people for the fun of it. In the cinema, he was represented by great actors: from Jack Nicholson to Heath Ledger, who played in the film The Dark Knight. Who died prematurely and became a legend. The figure of the Joker has had a very wide diffusion and always growing in recent years, in Tattoo Art, due to various factors of different natures.

A Kratom Brand’s Guide to Improving Conversion Rate

Today we bring to you 6 super-easy steps to doubling and even tripling your conversion rate. These tips are brought by kratom crazy red hulu kapuas, an online kratom store. The company started as a small business a couple of years ago.

But, with careful analysis, planning, and by implementing the right techniques, it was able to skyrocket their conversion rates and finally sales.

This post is basically an insight into the company’s campaigning and how they were able to increase conversion so you can put some of those tips to use.

Here they are –

  1. Remove Distractions

One of the worst things a website can do to the visitors is – have too many directions to go in or things to focus on. This is the easiest way to drive visitors away. Ensure that your landing page is easy to navigate, clear, and intuitive. It should lead to effortless browsing through pages. If you can do without something, skip it.

Only have information that your customers/users need to know or is essential for the business. Everything else, you can do without.

Include the following template if you’re unsure –

  • Product Info
  • Benefits and features
  • Headline and Subheadings
  • Visuals with context to show what you’re offering

Other things like a live chat box, videos, and social proof are something to think about.

  1. Remove Unnecessary Form Fields

We have all been through situations where we wanted to fill out an online form, but got scared or felt lazy because it asked for too many fields.

This is one way to lower your conversion rates.

Cut out all the unnecessary fields; leaving behind only those that are necessary and help you achieve your goal.

The company ran an A/B testing which aimed to look into how having different fields on a form impacted the number of signups collected via a sign-up form.

The company noticed that for each field that they removed, the sign-ups grew by 10%. Of course, you would not want to cut out the necessary fields. There’s a possibility you could get a high number of signups but not all the necessary information for follow-up if you cut out too many crucial fields.

This will eventually lead to a trashy closing rate. So, always aim for striking a balance between the two.

  1. Add Testimonials and Reviews

One of the best ways to prove your authenticity and that you’re worthy of doing business with, is by leaving customer reviews and testimonials on the website. This is a great way of easing new customers into buying your products/services. It gives them an assurance that they are not the first ones to be buying from you.

The company noticed that by placing quality reviews and customer testimonials on the front page, it boosted their conversion by up to 400%.

  1. Offer a Money-Back Guarantee

As a business owner, you have to know and remember that consumers will always lean towards avoiding risks at all costs. They want assurance and peace of mind with every purchase. Especially with a product like a kratom (this is what the company sells) – customers can be even more skeptical of whether or not to buy it.

That’s why the site has its ‘100% money-back guarantee’ right on the front page. This is an excellent way to help customers move past their fears and objections and get them to at least try the product. This is a surefire ninja-technique of skyrocketing your conversion rates.

  1. Make the first few steps as easy as possible

Humans have this tendency of wanting to finish what they started. You can use such psychological facts to your advantage.

In the context of your offer, it’s good to keep the first few steps leading up to your offer super simple. Make sure they are easy to complete. Start by requesting an email address instead of forcing your customers to fill out a full-fledged inquiry form.

After you have gathered email addresses, you can ease their way into providing additional information that your business needs. Even if you can’t get hands-on other information, you always have their email which can be used in a lot of useful ways.

Having easy initial steps improves the odds of visitors wanting to take action and follow through.

  1. Try to Up Your CTA Game

Generic, boring-looking Call-to-Actions like ‘Sign Up’ or ‘Buy Now’ are not the best at improving the conversion rates.

Spend some time sprucing-up the CTAs. Words like ‘Yes’ have a positive psychological implication. Try to incorporate more of such positive and affirmative words in your CTAs.

Try something along the lines of :

“Yes, I want it” or ‘Yes, I want more health. Sign me up’.

In Conclusion

This is, by no means, an exhaustive list. There’s practically an endless variety of ways in which you can improve your conversion rate. You just have to be creative and know where to put your energies and attention.

9 Tips To Design A Book Cover

In recent years, with the diffusion of the network, the publication of books has also changed: many novice writers decide to publish their book on the internet, more precisely in the form of an eBook. It expands then the independent production, which may also include the creation of their own cover.

Phenomenal Print Designs to Inspire your Projects

Coming up with ideas for new print design projects isn’t easy. There’s so many materials out there already which are being distributed on a daily basis, that your product really needs to stand out from the crowd in order to seek the attention you need, to get the results you want.

Marvellous Examples of Wonderful Print Design

Print design has started to have quite an influence on the web design industry. More websites are starting to use elements that we often see in quality print materials; a number of the examples in this post would look amazing as website designs too.

Increase your Brand Awareness through Print Marketing

If you own a business, or a blog, establishing yourself or your brand can be difficult. It’s not easy to make your name stand out among the hundreds, thousands or even millions of others websites offering similar content or services. But, in order to succeed that’s exactly what you need to do, you need to get yourself established and recognizable in your industry.

How to Promote Your Blog Using Print

Bloggers often face huge disappointment with the amount of traffic they receive to their blogs, and with a low budget to start out with, advertising and promotion can be very difficult. Especially when competing for ad space in the digital world with other companies who have countless amounts of cash to throw at advertising and marketing campaigns.

Great Examples of Print to Promote Your Blog

Blogging has become extremely popular in recent years, especially with the younger generation and those who work online. The chances are that if you work online then you probably either contribute to, or own your own blog. The number of blogs on the web is growing daily, and as a result of this, attracting visitors to your blog is getting harder – because there are so many other choices out there.

Why should I pay for premium fonts?

Get the most out of graphic design tools online

Tip # 1

Buy premium fonts, its worth it and it will show in your work. Fonts are some of the most important aspects of graphic design. Generally, the crux of the design rests on the words conveyed to the audience, and, if the words are written in ARIAL BOLD, you’re unlikely to interest that many people. Most graphic design ideas feature some kind of unique font in some way, which is why the practice of purchasing fonts has become so popular in recent years. But some folks might not see the point behind buying custom-made fonts. Below are a few graphic design tips that might change your mind.

Large format banner printing tips and ideas

We have seen it all at in here, the good, the bad and the plain ugly. So we feel pretty confident to offer tips / ideas in many of the product areas we produce. It also helps that a lot of our clients are pretty astute marketers, so we’re constantly sharing ideas and talking shop. Today we will discuss banner printing design tips.

Rack card printing tips

Why Rack card printing ?

Rack cards are most often seen in hotel lobbies and doctor’s offices, and there’s good reason for that. They can hold much more information than a standard postcard and they are often easily accessible. If you want to advertise your business or provide information to your current customers, then rack card printing might be your best option. As long as you place them in visible areas, most people are going to peruse what you have to offer. Beyond that, it’s important to think about rack card design to really make your rack cards shine. Below, you’ll find a few tips to help you on your way.

Print plastic cards for your loyal customers

Customer loyalty is one of the most important facets of running a business. If you don’t have loyal customers, then you will constantly be looking for new customers. One way to ensure customer loyalty is through the use of plastic card printing.

Why Stock Photography is Important for Your Design

When it comes to flyer design 101, there are a few things you need understand. One of the most important facets of designing a flyer is the image. The image is something that will catch the eye of the eye of your audience and compel them to read further. But, one of the most important graphic design tips you can take is that stock photography can be a highly useful tool. There are a number of reasons that stock photography is important, and we’ll outline them for you below.

Business brochure printing can boost prospects

Marketing is about reaching out to customers and meeting their expectations. This can be done in many ways. Business brochure printing is a good and widely used marketing strategy. Brochures can be handed over personally to customers, distributed through mail or through brochure racks at hotels, malls and tourist places. People expect to receive some form of written marketing material, a website is not enough. A brochure always adds a personal touch to the person reading it. It is a form of printed sales. An attractive brochure which is printed professionally can prove to be worth a lot more than its cost.

Playing with pencil shavings

Pencil Shavings are a Fun way to doodle and decorate during craft time! As you can see, using different colored pencils can give you a different border or edge on whatever your using your pencils shavings to decorate!

When decorating with kids, you can get inspirations from Pinterest and other fun resources online that will help mold exactly what you want todo with Your pencil Shavings!

Some Ideas for Using Pencil Shavings in your Art include:

  • Peacook
  • Dresses
  • Funny Haircuts
  • Rooster Tails
  • Flowers
  • Decorations
  • Animals & Fish
  • and many more!

Below you’ll find a great little collage we put together for some great Modern & Abstract Art ideas that you can create from Pencil Shavings!