29 Mar Tech Tips: How to Start Your Own Website
Many small businesses often offer exceptional products and services but struggle to find their target audience due to limited visibility. This is where the assistance of a website can help. Having a website allows people to find you more easily through search engines, it creates a portfolio for you to share images, videos and important product information, plus it is a place where you can showcase your brand image easily.
The problem that many small businesses encounter is that they do not know how to start their own website and often fear that it is too cost-intensive. This article aims to shed light on the first few steps that should be taken for anyone looking to create their own website and ways in which you can cut costs.
Look For an eCommerce Provider
The first thing that you are going to want to do is pick an eCommerce provider that is budget-friendly. Luckily for you, many eCommerce providers offer ‘Basic Plans’ which are free of charge for small businesses to get started on. The tools, features and flexibility included in these plans are usually not particularly extensive, this page can expand on this more, however, for the simple needs of a small business, it is the best way to dive into the world of having a website and online store, without the stress of being billed highly every month. It’s a great way for business owners to familiarize themselves with an online system, figure out how they want to design a page, navigate the online store for the first time and ultimately create something they are proud of and something that can be found online by potential clients.
Consider SEO
Once you have your website up and running, you’ve created a digital logo, have the correct brand image colors and feel confident with your website, you might want to look into SEO (Search Engine Optimization). Now, having an online platform is already one step in the right direction. However, with a small investment, you might be able to increase your SEO. Search engines, such as Google, are filled with hundreds and thousands, if not millions or billions, of websites. You do not want to find yourself stuck behind these websites, especially because some might have nothing to do with your business but have a similar search function. Therefore, you must establish yourself as a trusted source for search engines. You can do this two ways.
Firstly, you need to start incorporating SEO keywords into the copy on your website. Think about starting a blog and posting on brand topics that include certain keywords to establish yourself as an authority on the search engine’s algorithm. Another way to improve SEO is to create some backlinks. This essentially means that you want your website to appear on another website and vice versa. Search engines will then think you are more integrated with the digital community and therefore bump you up on the search. You can easily do this by emailing a company and offering to add their website in exchange for yours to one of their blogs, therefore, you are both helping each other.
Always Do Research and Stay Updated
Now that you have an online website ad you’re working hard at increasing its visibility, you mustn’t lose sight of what is going on around you. You do not need to go as far as investing in AR (augmented reality) or VR (virtual reality) avenues as these are pricey and might not be relevant to your business. However, it is important that you recognize that in the digital sphere, things move at an incredibly fast pace and therefore, stay updated with new developments. Improve your website every now and again, add certain plug-ins and apps to improve the functionality of the website and keep your website speedy, as there is nothing customers despise more than a slow website. It’s important to post some photos and videos so that people can see what you are up to visually and if there are new trends in your industry, even ones you do not agree with, include these topics in your blog, so that customers can see that you are on the forefront of information.
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