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Style Guides

A brand style guide is a holistic set of standards that defines your company’s branding. It references grammar, tone, logo usage, colors, visuals, word usage, point of view, and more.


Brand Creation

The definition of brand building is to generate awareness about your business using marketing strategies and campaigns with the goal of creating a unique and lasting image in the marketplace.


Graphic Design

Graphic design is the art of creating exciting visual content for problem solving and communication purposes. It's a vast domain that includes typography, color, imagery, and so on.

Strategy Planning

Strategy plays an important, if not critical role in the success and outcome of goals and plans. This is true of business, life, career, and it’s foundational training for the military. Design strategy is the term used to describe the nexus between corporate strategy and design thinking. Corporate strategy is the traditional method that businesses and other similar entities use to identify, plan, and achieve their long term objectives and goals. Design Thinking is a methodology that provides a solution-based approach to solving problems by engaging the end-users.


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The Kiss The Belvedere Palace in Vienna is not only a splendid palace, but it also has the largest collection of paintings by Gustave Klimt in the world, but no famous artwork by this great Austrian artist, the most significant of his time, captures as many looks like his famous Kiss. The 180 x 180 cm painting was made between......

The design of a brochure is part of one of the strategies of every small company or that has just started since its versatility makes this medium a cheap, wide-ranging choice and with a wide range of formats that allow you the bottom line of the company. But, so that this work is not in vain, here are five tips......

In recent years, with the diffusion of the network, the publication of books has also changed: many novice writers decide to publish their book on the internet, more precisely in the form of an eBook. It expands then the independent production, which may also include the creation of their own cover....

Strategy Planning

Strategic planning involves gathering data and deciding on a path that the business or project will take to achieve its goals. Strategic thinking involves everyone at all levels of the organization/design team consistently finding and contributing to activities that add to the organization’s success.

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The best digital photography tips

Read digital photography tips from photographers Rob Sheppard and Bob Martin in this National Geographic photography field guide.

Today’s digital cameras offer excellent image quality that directly rivals photographic film.

These cameras work like traditional cameras and have the same look and feel, with a number of additional features. More complex camera designs are fast disappearing from the market, as photographers want to take pictures rather than get bogged down in difficult-to-use technology.

Many of the features of digital cameras are identical to those of film cameras, some of them are slightly different from what is expected of a film camera, and a number of features are unique to digital photography. Some of the big differences can actually help you take better photos than you might expect with a film camera.

The term “digital” in “digital camera” has caused even the most experienced photographers to worry about the difficulties of mastering this new type of technology. But keep in mind that no beginner has ever picked up a camera and automatically knows all the functions of the controls. For the non-amateur photographer, f-stops and shutter speeds are not instinctive.

Types of cameras

best digital photography

Digital cameras can be found in a wide variety of forms, from compact point-and-shoot cameras to reflex (SLR) cameras. There is no better or worse type, although there is always one that can be the best for you and your photography.

Simple point-and-shoot digital cameras can provide amazing quality when they have the right sensors and lenses. Because they are fully automatic in exposure and focus, all you have to do is the point at a subject and shoot. They have limited capabilities to control the image, although even the least expensive cameras have white balance controls. Some are exceptionally compact and can easily fit in a shirt pocket, making them ideal cameras to keep close at hand so you don’t miss a great photo opportunity.

Digital SLR cameras offer all the controls of a 35mm SLR, including lenses that provide numerous focal length possibilities. These cameras are definitely bigger than other digital ones. They include complete and comprehensive photographic controls, the best image sensor and processing technology, and high levels of noise control, among others. The LCD panel on the back of an SLR can only be used for viewing images, as the sensor cannot provide “live” images due to the design of the mirrors.

Good photos from the start

The way to get the best photos with a digital camera is to do it from the beginning. Still, there is the idea that it doesn’t take much effort when you have a computer to “help”. This idea has at times taken on surreal proportions. A couple of years ago, a digital photography article in a major news magazine said that software was available to automatically transform an amateur’s photos into images that could rival the best of professionals. Such software has never existed, nor will it ever exist, because good photography has always been about art and craft, understanding tools and knowing how to use them correctly, and perceiving and being able to capture an image that appeals. the attention of the audience and can communicate.

Basic concepts

The most common mistake people make is moving the camera. When you move inadvertently, pressing the shutter risks blurring or reducing the sharpness of the photo. Keep the camera still!


Most compact cameras have a simple device to manage the exposure, usually allowing the image to be overexposed or underexposed. So if your subject is predominantly dark, try overexposing to compensate. If the subject is predominantly bright, then go for underexposure. Try taking a test shot, looking at it on the camera’s rear screen, checking the histogram, and adjusting the exposure compensation. Don’t be afraid to pull out four or five versions, as the LCD isn’t always accurate. You can delete the bad photos later.


A basic rule of composition is the rule of three thirds or “three in a row rule”. Imagine that your viewfinder or LCD monitor is divided into nine equal-sized squares, like a tic-tac-toe board. Compose your image with your subject centered on one of the four intersection points. This should help get more aesthetic portraits.


Your point-and-shoot camera will likely have autofocus zoom lenses. You’ll find that the ability to zoom in on your subject is fantastic, so be bold. Use your zoom lenses and compose your image with the subject filling your frame. To begin with, I would be surprised if there were no small images in the frame. When you look through the viewfinder, notice the image frame and the large size of the subject in your photo, not just the eyes of the person you’re photographing.

Changepoint of view

Another factor to consider when taking a photo is the point of view. An image can be more interesting when it is taken from an unusual angle. Don’t be afraid to lie down and look down at your subject, a particularly dynamic perspective when photographing pets or children, and also less threatening to your subject. You can also try climbing to a higher vantage point and looking down on your subject. Even better: try both ways and then delete the ones you like less.

Transfer digital images

Today’s digital cameras come with some way to transfer photos to your computer. This usually involves some form of cable, although some cameras use infrared and other wireless technologies. However, a direct connection might not be the best way to transfer photos to your computer’s hard drive. Many people believe that a card can be much more comfortable.

The keys to working in the “digital darkroom”

Many photographers have tried working with image processing programs like Adobe Photoshop and have found the process difficult, intimidating, and tedious. One of the big reasons for this is that many of the instruction books and classes for photographers have the wrong approach: they stop at the software but not the photography.

Photography is “who’s in charge”. It is something important to keep in mind. When the software is “in charge”, the focus is not on the image, but on learning and memorizing all the functions of the program. Many photographers have sat through classes taught things like selections and layers long before they had any idea why they would want to have such knowledge. This was simply because the teacher thought that these were the key elements of Photoshop.

Experimenting without fear is another key idea to use the “digital darkroom”. Photographers have typically had to pay a price for experimentation, and many have grown cautious. And brought that caution with them into the digital darkroom. Just remember that there is little you can do with an image on your computer that cannot be undone. Let yourself go and don’t be afraid to experiment.

You may also be interested in 10 MOST FAMOUS ARTWORK IN THE WORLD

10 most famous artwork in the world

The Kiss

The Belvedere Palace in Vienna is not only a splendid palace, but it also has the largest collection of paintings by Gustave Klimt in the world, but no famous artwork by this great Austrian artist, the most significant of his time, captures as many looks like his famous Kiss. The 180 x 180 cm painting was made between 1908 and 1909. And shows Klimt and his girlfriend, Emilie Flöge, as a couple.

The Gioconda

famous artwork by Leonardo da Vinci

Just to see this great pictorial work by Leonardo da Vinci,  it would be worth spending a few hours at the Louvre, the most important museum in France and one of the most relevant in the world. Because it is not only her beauty or the technique used by the Italian painter that captivates. But also the mysteries that surround her. Among the thousands of works that the museum keeps, from Egyptian, Greek, and Roman antiquities to graphic arts. You can also discover La Venus de Milo, one of the most important sculptures of Ancient Greece.

The Scream

The great genius of Norwegian painting was Edvard Munch, who lived and worked in and around Oslo. And El Grito, not only one of the artist’s most important works but also a cultural icon. There are four versions of this painting, two of which are in the Munch Museum in the Norwegian capital. Which preserves half of his work. And another in the National Gallery (the fourth belongs to a private collection). The opening of the spectacular new Munch Museum is scheduled for 2020. Which will change the city’s façade to the fjord and is being built by the Spanish architect Juan Herreros.

The Final Judgement

It would take days and days to get to know everything that the Vatican Museums keep because just the time it would take to admire the Sistine Chapel, the masterpiece of the Italian painter Michelangelo, takes time. The fresco mural that decorates its apse is The Last Judgment, a huge pictorial group whose theme is inspired by the passage from the Apocalypse of Saint John.

Las Meninas

Everyone knows it as Las Meninas, but the true title of the masterpiece of the Spanish Golden Age painter Diego Velázquez is La Familia de Felipe IV. And it couldn’t have a better location than one of the most important museums in the world, one of the most visited and the most valuable art galleries for European painting: the Prado Museum in Madrid. An almost bicentennial institution that houses the most extensive collections of Velázquez, but also of other such relevant painters as Goya, El Bosco, El Greco, Rubens or Titiano. Together with the Thyssen-Bornemisza Museum and the Reina Sofía National Art Center Museum, it forms the so-called Art Triangle.

The Birth Of Venus

The jewels of the Uffizi Gallery in Florence, which occupies a palace on the banks of the Arno riverside. Above all, in the collection of the Italian Renaissance, with important paintings by Leonardo da Vinci, Michelangelo, Titian, Raphael. And Boticelli. Among them is The Birth of Venus, the masterpiece of this great Italian master.

The Girl Of The Pearl

Delft can almost be considered as a neighborhood of The Hague. A small city that has its own identity and is known for being the hometown of the painter Vermeer, the master of light. Here he painted all his work and his best known, The Girl with a Pearl Earring. Although it is not in this city where it can be admired but in the Mauritshuis Museum in The Hague / Pedro Grifol.

The Persistence Of Memory

To know what this surrealist-style painting is one of Salvador Dalí’s landmark works. Better known as The Soft Clocks or The Melted Clocks, you have to travel to the Museum of Modern Art in New York (MoMA). One of the largest temples of modern and contemporary art in the world. Where the works of the Empordà painter coexist with those of other renowned artists. Such as Van Gogh, Picasso, Dalí, Mondrian, or Warhol. In addition, with important collections of graphic design, photography, cinema, architecture, and industrial design.

The Night Round

To see what is one of the masterpieces of the Dutch painter Rembrandt. You have to travel to Amsterdam and visit the Rijksmuseum, which specializes in Dutch art. Painted between 1640 and 1642, this painting showing soldiers preparing to embark on a mission is one of the jewels of its permanent exhibition / Erik Smits.

The Venus Of The Mirror

Located in Times Square, the National Gallery is London’s premier museum. A spectacular art gallery with more than 2,000 works. Mainly by European authors, such as Rembrandt, Van Gogh, or Michelangelo. Review the history of Western painting from the Renaissance to Post-Impressionism. In its rooms, hundreds of works, but if you have to stay only with one, La Venus del Espejo, in which Velázquez represents the goddess in an erotic pose.

You may also be interested in EIGHT MOST EXPENSIVE MODERN ART

Why Custom Flags Are Considered an Effective Marketing Tool

Are you a small business owner and having a hard time making it known to the people? It can be very difficult for you to stand out in the crowd as the competition is high. There are millions of small business owners who are trying to gain prominence just like you. So, you have to try out something that will make people notice you. Yet, you have a strict budget set up for promoting your company. Trying out expensive advertising modes like TV ads and digital ads is not in your books at this moment. Then, how would you promote your brand? There’s a good option for you to try out – using custom flags. 

Top 4 Reasons Why You Need to Purchase Protective Cover for Your Fire Pit

Maintaining your fire put properly is one of the best ways to enhance the lifespan. Many people don’t focus on the protection and maintenance factors of the fire pit and end up decreasing the overall longevity. Without proper care, you cannot use your fire pit for a long time. Apart from cleaning your fire pit thoroughly and inspecting for possible signs of damages, you also need to use durable and high-quality dire pit covers when the fire pit is not in use.

How to Optimize Your Custom Blue Canopy Tents to Drive Customer Engagement

Are brick-and-mortar stores dead? When we look at how the global retail industry is evolving, it’s not hard to make that conclusion. eCommerce is booming and in-store sales are declining. But, sales at physical stores are far from “dead.” In the post-pandemic world, many brick-and-mortar store owners are using cost-effective marketing tools to attract customers.

Eight most expensive modern art

Before we reveal the most expensive modern art pieces and paintings from 2016-2021, let’s first take a step back in history and talk a little about fine art sales at their peak (tip: you may also want to read our article on the most expensive paintings ever sold at auction until 2021).

2015 was a historic year in the valuation and commercialization of the world’s most expensive modern and abstract paintings and art. Art collectors had every reason to feel good at the time. As auction data revealed that modern art was defying the overall slowdown in the global auction market of 2015. Sales of beautiful Impressionist, modern and Contemporary brands achieved outstanding prices that year and helped make the United States one of the few international auction markets to show an increase in sales compared to 2014 figures.

So What Was Available?

Details of the works for sale were unclear, but some sources said a portrait of Marina’s mother, Olga Khokhlova, painted in 1923 and valued at 40 million pounds, was included. Another early piece not in Picasso’s iconic Cubist style was the 1921 Maternité piece, valued at £ 35 million. However, the full list of pieces for sale has not been published and Picasso herself has not made a statement: the announcement of the sale came from a friend of the legendary painter’s granddaughter.

More To Come?

This is not the first time that Marina Picasso has sold her grandfather’s work; in 2014 it sold two pieces, indicating at the time that more would be on the way. The proceeds from those sales went primarily to the Marina Picasso Foundation, which supports poor children in Vietnam. Her decision to sell the batch of paintings privately is said to be due to the fact that she was unimpressed with the £ 5 million they received at Sotheby’s Paris.

Ms. Picasso is believed to be in possession of around 400 paintings and 7,000 sketches by the Spanish artist. Considering that his recent sales announcement was the second in a short span of time, it was speculated at the time that he might be looking to sell substantial portions of his collection, potentially creating an influx of new pieces in the art world.

Understandably this has sparked considerable excitement in the art world at the prospect of new pieces flooding the market, but a question also arose.

Ab, St James – Gerhard Richter

Modern art of German artist

The first of two appearances on this list by German artist Gerhard Richter, his abstract painting AB, ST JAMES sold for $ 22.7 million at Sotheby’s in New York. While Richter may be most notable for painting using his hauntingly precise photorealism technique. His portfolio of abstract work is also well-loved and sought after. The interesting effect of the paint was created by using a squeegee, a long, flat metal surface with a handle, to set the base colors, before placing the details on top.

Rigidity Et Courbé – Wassily Kandinsky

Sold for $ 23.3 million at Christie’s in New York, Wassily Kandinsky’s Rigide et courbé (Rigid and Curved) was painted in 1935. Kandinsky created the piece while living in Paris. And since he was born in Russia, it’s fair to assume that the French title was chosen in homage to his adopted homeland. Stylistically, it is similar to many other Kandinsky works at the time; abstracts characterized by non-geometric lines and rustic color palettes.

Les Grandes Artères – Jean Dubuffet

Les Grandes Artères, which sold for $ 23.76 million at Christie’s in New York, was part of the French artist’s project. Cirque de Paris collection, considered by many to be one of his best and most accomplished works. In fact, most of this collection is on display in some of the world’s most famous art galleries in Paris, New York, and Washington DC. Therefore, it is not surprising that this piece fetched such a high price when it went up for auction. The vibrant and colorful canvas is an abstract representation of Paris. The city where Dubuffet spent much of his adult life.

Self-Portrait (Fright Wig) – Andy Warhol

Warhol is one of those names close enough to be a massive asset to whatever piece he’s attached to. This self-portrait may not have had as high a figure as some. Such as Eight Elvis that sold for $ 100 million in 2009, but still sold for $ 24.4 million at Sotheby’s in New York. The piece is a Polaroid photo, taken in 1986. And this sale surely puts her in contention for the most expensive Polaroid of all time.

Dϋsenjäger – Gerhard Richter

Gerhard Richter’s second piece on this list, Dϋsenjäger, sold for $ 25.56 million at Phillips in New York. Perhaps the most famous of Richter’s fighter jet series. Dϋsenjäger depicts a jet fighter, using a blurring technique for which Richter became famous. While Richter is known for his photorealistic renderings of people and objects. He uses blurring in many pieces to give him a unique artistic quality. For Dϋsenjäger, painted in 1963, Richter has used a generous application of his often-used blur effect to give the impression that the plane is in flight.

Radha In The Moonlight – Raja Ravi Varma

Priced at $ 29.4 million at Pundole’s, Mumbai, Varma’s Radha in the Moonlight. Was the only painting on this list to be sold outside of New York. Although his name may fall on deaf ears in the West. Raja Ravi Varma is a very celebrated artist in India. Often considered one of the greatest the country has ever produced. He was an educated man who studied the artistic techniques of the great Europeans. While infusing what he had learned with a truly Indian zeal. The painting techniques used at Radha by moonlight are remarkably Western, but their subject matter is unmistakably Indian.

Ab, Still – Gerhard Richter

Gerhard Richter’s third piece to appear on this list, AB, STILL sold for $ 33 million at Sotheby’s New York. It was sold as part of the same scale as the other Richter summary on this list, AB, ST JAMES. It is done in an abstract style similar to AB, ST JAMES. Although the color palette used to create it is much more vibrant and eye-catching. As with many of Richter’s summaries, a squeegee was used to apply the basecoat paint. Resulting in broad blocks of color that were then painted in detail.

Pikene På Broen – Edvard Munch

Edvard Munch’s PIKENE PÅ BROEN (or The Girls on the Bridge) sold for $ 54.4 million at Sotheby’s in New York. The piece by the Norwegian painter, whose famous painting ‘Scream’ made him a household name, was painted in 1900 and, as the name suggests, depicts a group of women standing on a bridge. Munch was a kind of nomad who lived in various cities in Europe over a long career. The piece was created while I was living in Berlin; the city probably inspired him. Painted in 1902 in bright colors and depicts an outdoor scene. Unlike much of his earlier work, this piece is considered by many to be one of Munch’s finest.


The six best works in the history of Spanish Art

Asking gallery owners and artists, we have made a list of the six best works in the history of Spanish art. An interesting selection with the most relevant in different historical periods and styles.

We wanted to make an extensive list of the best works of Spanish art in history. And to have a good criterion, we have asked some of the galleries and artists. Those are references to narrow down the possible candidates. Among all of them, the 6 selected are a good representative sample of the history of our country. With a great variety of opinions and historical periods that they have told us. These are the chosen works of art.

The Paintings of the Altamira Caves

Spanish art Altamira Caves

Yes, because our history of Spanish art begins many many centuries ago. And the Espacio Minimo gallery has wanted to give it its rightful place. “It is the beginning of everything or, at least, the beginning of everything that has come to us. The birth of a universal language prior to writing that combines beauty, ritual, and symbol. If art is representation, this is one of his masterpieces.

Still Learning, by Francisco de Goya

Of all the works that the great Francisco de Goya has to his credit. The José de la Mano gallery has been clear about which one deserves to be on this list. I still learn “from 1826, held in Madrid and at the Museo Nacional del Prado right now. Francisco de Goya, a true pillar of modernity. Portrays himself at eighty years old in his exile from Bordeaux under the legend of Still learning. And the inspiring statement of intentions for the art to come

Las Meninas, by Velázquez

Surely more than one was suffering wondering if we would be able to make this list. Without including the probably most famous work by Velázquez and that transcends our borders. Well, no. And it has been again from Espacio Minimo, who has reminded us of its dimension.  Because for them, “after Velázquez’s painting, the concept of painting changes. It continues to be the most enigmatic and conceptual work in the history of Spanish art, the most unique ”

Guernica, by Pablo Picasso

Spanish art Pablo Picasso

Undoubtedly one of the masterpieces of a painting of all time, which is why we understand that from the MPA Gallery they have not hesitated to choose it. “Painted in 1937, this work by Pablo Picasso made during the Civil War, was never shown in Spain until the establishment of democracy. He arrived in Madrid from the MoMA in New York, settling in the Casón del Buen Retiro, in 1992, permanently transferring it to the Museo Nacional Centro de Arte Reina Sofía. The horrors of the Civil War have been reproduced by many other artists, sensitive works that reflect the terrible suffering that wars produce in human beings

Fleeing Criticism, by Pere Borrell del Caso

It is the paradigm of trompe l’oeil, or what is the same, trick the eye or cheat. And it is that this work manages to deceive us, create an image and even a certain uneasiness, when seeing the face of the child literally trying to get out of the painting, in a hasty and even agitated way. The artist Guillermo Mora is his favorite, he says that he always accompanies him in his studio, for two reasons, “for breaking the barrier of pictorial space, and for being a flight from painting, from painting.”

The Crucifixion, by Antonio Saura

One of the greatest artists of the twentieth century, he claimed to be “aesthetically and emotionally impressed from youth” by the work of Velázquez and Goya, and believed that “such a great legacy should be taken from Franco’s culture, which placed it in a position opposed to contemporary Spanish Art ”. This work, made between 1959 and 1963, embodies the Spain of that time, where it takes the Crucifixion of Velázquez as a model and gives it a modern and critical treatment, to remove that Christian emblem and turn it into the image of the tragedy of the human condition.

You may also be interested in PAINTING TOOLS BRUSH OR ROLLER?

Painting tools brush or roller?

When painting a wall, furniture, or another surface part of your decoration, it is important not only to take time to choose the correct color but also to choose the products and painting tools that will help you achieve a better finish. The most popular options for applying paint are brushes and rollers, but do you know which one is best for your project? Aside from having its own benefits, each of these elements is better on certain surfaces. Before buying your tools, keep these details in mind:


painting tools for comfort

Among the painting tools brushes are in a great variety since they are quite a personal choice. If your project is small, like window frames, end tables, or cabinets, a paintbrush is your best option. This tool is also perfect for surfaces with intricate details, such as antique furniture. With a brush, you can access all the holes and achieve a smooth finish.

An advantage of brushes is that they control the amount of paint better, so you can avoid dripping. If you like to be more mobile and take your time, a brush may be more comfortable for you.

In terms of materials, you can find brushes with natural or polyester/nylon bristles. Polyester/nylon brushes are the best choice for latex or water-based paints, and many painters prefer them when using oil-based paint as well as they are of better quality. Brushes with natural bristles help to achieve a better finish when using oil-based paints and varnishes.

When choosing the brush for your project, keep the size in mind. Brushes under two inches are used for details and small surfaces. Two to three-inch brushes are used for frames and corners. The four to five-inch brushes are used for walls, doors, and other large surfaces.


painting tools you need

Rollers are the most popular painting tools for large surfaces. If you plan to paint a smooth wall, door, facade, or furniture, a roller may be more comfortable. For ceilings, you can use an extension roller, which will make the job easier. In cases of porous materials, such as brick or cement, a roller is the best option. Please note that this tool can only be used on flat surfaces.

An advantage of rollers is the speed with which they paint. Being larger and distributing the paint better, your project can finish faster. If the paint is not thinned, a roller shouldn’t cause too much squirting, but you should be sure not to load it too much, as extra paint can drip off the sides.

As with brushes, the materials are the same. You can choose natural fibers for oil-based paints, or polyester fibers for latex or water-based paints. You also have the option of choosing a mixture of natural fibers with polyester for all types of paint.

One of the most important details to consider when choosing a roller is the length of the grain. Rollers with one-quarter to one-third inch fibers are used on smooth surfaces, such as metal. For semi-smooth surfaces, like drywall, use one-third to one-half-inch rollers. For wood surfaces or textured walls, use rollers with fibers that are three-quarters to one inch long. Rollers with fibers from one inch long to one inch and one quarter are used in materials such as stucco. On highly porous surfaces, such as concrete, use rollers with one and a half inch long fibers.

The standard size for rollers is nine inches, the size varies depending on the surface you plan to paint.

You may also like to read HOW PAINTING CAN MAKE YOU HAPPIER

How to make a puppet with socks?

There are some classic homemade toys that survive the passing of time and generations; the Puppet Sock They’re one of them! Who as a child has not ever played with these homemade puppets? I do not know about you, but I am very excited to repeat with my daughter the games that I played as a child, so today we bring you crafts for children: puppets with socks that you can make together with the little ones and have fun with them remembering the old days.

How to make a puppet with socks?

As we told you, we love children’s crafts that can be made with recycled materials, and these puppets with socks are just one of them: in addition to the sock, you can use all the scraps, buttons, pieces of cardboard, etc. that you have at home. Do you want to see them?

Stuffed puppets with socks

To begin with, you can try these puppets made with socks that we showed you a while ago. Simple and quick to make, you only need a few pieces of felt for the ears and buttons for the eyes. Of course, later, we can enrich our puppet with many accessories.

Giraffe plush with socks

The next step is to improve our sock puppet with decorations and accessories. This giraffe puppet is made in the same way as the previous ones, but adding the ears and horns made with pipe cleaners, the result is completely different. You can see the complete tutorial in the link below the image.

Puppet with socks

If you dare, you can move on to the more complex puppets. In this case, to make the mouth, you have to cut the tip of the sock and add a piece of cardboard. You can create many different characters by adding accessories. For example, with a hat, glasses, and a little guitar, they have created a Muppet-style singer.

Plush doll made with socks

Making the mouth the same way as the previous puppet, we can create cute and colorful monster puppets like this one. Adding some pompoms and using felt scraps, the only limit will be the imagination of the little ones.

Are sock puppets illegal?

Making puppets with socks is very simple and fun. It is legal. You will have some very nice DIY puppets to play with within a few steps and invent new stories with your children. The fun never ends!

Another way to build a puppet with socks

First, cut out a fairly thick oval-shaped piece of cardboard, almost as big as the tip of your stocking. Fold the cardboard in half and, with the help of hot glue, fix it on the tip of the sock.

Now, again with hot glue, you will have to turn your sock over the edge of the cardboard. Fold the cardboard inside the sock and the mouth is done.

Now you just have to let your imagination run wild and customize your puppet! Search in the drawers and recover laces, ribbons, wool, cotton balls, mismatched buttons… everything can be useful to create new puppets!

You may also like to read, Modern art Facts for Kids

Modernism Art: Origin, characteristics and most important currents

The term Modernism art is complex to specify because behind it very different currents are hidden, not only in the field of art (such as Symbolism, Futurism, Cubism, Dadaism, Surrealism, Expressionism, Imagism, and Vorticism, among others) but also of literature and philosophy.

In addition to the above, and to further complicate the definition of modernism art, many of the modernist artists -among them, some of the most famous and important- are not located in any of the groups specified in previous lines.

However, there are a series of primary concepts of the modernist era that have their application. In one way or another, in all movements, artists, and writers that are not associated with it.

Origin of Modernism art

Against the forms considered classic until then, modernist art emerged at the end of the 19th century through a series of artistic expressions as we can observe. For example, in the great branches of art: sculpture, painting, literature, photography, architecture, or music. While the starting point is at the twilight of the 19th century, art scholars place its end and end in the 1970s.

The objective of Modern art, for its part, was total separation. And complete break with the traditionalism of the time, through the search for innovative techniques and artistic creations.

Historic context

Modernist art found its climax in the first half of the 20th century; However, its origin can be traced back to the twilight of the second half of the 19th century, when it burst onto the art scene in response to the incisive and revolutionary consequences of industrialization. In the field of visual arts, two movements served as spurs for the emergence of the modernist movement: we are referring to impressionism and symbolism.

These styles began to outline the first rejections towards the conventions of academic art accepted until then in the late nineteenth century, which brought a strong shake in the world of visual arts. With the dawn of the new century, the shocks of the new times that brought with them strong industrialization and technological innovations, as well as the devastating passage of the first, would begin to be felt in all facets of life (economy, society, politics, etc.). World war; and art and culture would not be left behind: in the following years, many artists moved away from traditional media employed up to that time, particularly in the case of painting, so that various avant-garde movements emerged that would give rise to modern art. These avant-garde movements would be in charge of breaking with the established and left behind patterns. And norms of the literary and artistic currents of the past determined to find new ways of expressing their art.

Main artistic movements and currents of modern art

Some of the avant-garde movements that we refer to and that emerged in this troubled era of humanity are the following:

  • Impressionism
  • Postimpressionism
  • Fauvism
  • Cubism
  • School of Paris
  • Neoplasticism
  • Expressionism
  • Surrealism
  • Abstract art
  • Concretism
  • Futurism
  • Pop art

Characteristics of Modern Art

If there is a concept that crosses the execution and way of understanding and living modernist art in a transversal way, it is, without a doubt, the freedom of creation without the previous ties of rigid norms and performance patterns that dictated the work of classical artists.

Within the old continent, European artists sought a total break with the academic art of yesteryear and tried to let their internal processes express based on doubts, fears, joys, feelings, and passions: the result was the appearance of a set of artistic trends who explored the limits of creative freedom and the breakdown with the past.

Thus, and by way of synthesis, we can point out as characteristics of modern art the following:

  • Liberation of aesthetics
  • Runaway and break with the traditional
  • Freedom for rehearsals
  • Formal freedom (free verses, abandonment of fixed forms, absence of punctuation, etc.)
  • Language-based on humor
  • Putting a value on the everyday

Most important authors

The new artistic forms that emerged as a result of modern art gave birth to a series of magnificent artists who developed their techniques of creation and reproduction, allowing a new way of thinking about the present and the system that governed that present to emerge from their souls. The way of facing the new challenges of the early twentieth century, with all the suffering, strangeness, and, on specific occasions, joy, which all this involved constituted the keys that would bring the birth of modernist art.

Modernism art in Literature

Modernist literature is structured by a central idea that runs from side to side. The rejection of the traditions of the nineteenth century. In this way, during the modernist stage, literary history (which would go from 1900 to the beginning of the 1940s) began to abandon the clear, stereotyped, and orderly narrative and its representatives opted for the presentation of fragmented texts and passionate, in which they turned their demons and their fears: a clear reflection of the enormous upheavals experienced by the old continent immersed in the First World War.

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The most interesting art galleries in the world

If you are one of those who think that it is valuable to know the culture of a region through art and you have a sensitivity to enjoy it, a good alternative is art galleries. So, if you have the opportunity to travel to one of the cities with great exhibitions, you cannot miss the opportunity to get to know these spaces for reflection and creativity.

In the past, attending a gallery was considered a ‘ritual’ exclusive to certain social sectors. And, although some of that still underlies, they are no longer so intimidating. Today, they are not only spaces to contemplate, share and debate, but they are places where you can buy art at much more accessible prices than in the past.

In general, access to art galleries is free and no purchase is required. They serve from Tuesday to Saturday and the busiest days are towards the weekend. The open gallery is becoming more and more frequent, a day in which galleries extend their hours and hold special events.

Galleries in New York (United States)

In this metropolis, there are around 500 art galleries of all kinds, from the most traditional to the most avant-garde and from the most pop to the most in. Traditionally, there are two areas where galleries are concentrated: Soho, with the most fashionable art, and West Chelsea, with everything bohemian and cool.

Although in art almost everything is reduced to a matter of taste, here we recommend you visit Chelsea for presenting a greater and better diversity of proposals. This neighborhood of New York is ideal to find out what is currently happening in world art.

Among the most interesting art galleries to visit are Gagosian Gallery, Gladstone Gallery, Zach Feuer Gallery. And White Box Gallery, which specializes in international art, with avant-garde samples. Rounding out the list is the East Village, TriBeCa, and Brooklyn that have pretty bold exhibits.

In this area, people get a special vibe. Everyone goes through the streets of Chelsea, from gallery to gallery, relaxed and enjoying art. Chelsea is located in Manhattan, between 14th Street to the south, the Hudson River and West Street to the west, and Sixth Avenue to the east.

Art galleries in Paris (France)

Paris is one of the most representative and emblematic places of art in the world. Its cultural richness has led to several prestigious galleries from other countries having their headquarters here. Not for nothing is it known as the city of light.

The Galerie Perrotin is dedicated to exhibiting contemporary art. It has high-level artists such as Damien Hirst, Takashi Murakami, Cattelan, Sophie Calle, and Veilhan, among others. It is located on Rue de Turenne, in the Marais district.

For its part, the Galerie Polka is a family business dedicated to promoting modern art. He specializes in photography and has an art magazine that reports on current events in this field. It is located at 12 rue Saint-Gilles 75003.

Meanwhile, Le Bal Café offers an interesting combination of art and food. They carry out documentary image exhibitions in different formats. It is a space conceived for debate and the exchange of ideas, which also involves cinematography. It is located at 6 impasses de la Defense, 75018.

Art galleries in Moscow (Russia)

In the current context of Moscow art, there are no limitations imposed by the Tretyakov and Pushkin institutions, as was the case in the past. Today, there are countless creative artists who express themselves freely and without prejudice. This is a scenario that is worth knowing.

The Regina Gallery is private and promotes contemporary art. He has an affinity with the new media of art and collaborates with artists, both Russian and foreign, in promoting their proposals. It is located at 4-Y Syromyatnicheskiy Pereulok.

For its part, RuArts is itself a work of art and focuses on avant-garde art. It promotes the productions of renowned Russian artists and supports the talent of Russian and international artists who work experimentally with new media. It is located at 1-Y Zachat’yevskiy Pereulok, 10.

K35 Art Gallery carries out exhibitions and artistic projects. Represents renowned artists from world art and supports emerging talent. He carries out pop-up art projects in Venice, Milan, and Moscow, along with high-quality educational activities and wide participation. It is located at Savvinskaya Naberezhnaya, 12с6.

Galleries in Shanghai (China)

As part of an aggressive plan, the People’s Republic of China has been promoting in recent years the creation of art galleries to promote culture. As part of this policy, many have been consolidated worldwide, especially concentrated in the municipality of Shanghai.

ShanghART Gallery is one of the most important contemporary art spaces in China. It represents more than 40 outstanding artists of the Republic and participates in the most important art fairs in the world. It is located on West Bund, Bldg. 10, 2555 Longteng Avenue.

Meanwhile, the ART LABOR gallery specializes in curating exhibitions by international artists exclusively. The gallery itself is an architectural success of great beauty and has the particularity of being able to be modified according to needs, like a kind of layman. It is located at 101 Haifang Lu, near Changhua Lu.

Shanghai Art Gallery is sophisticated and private in character, located in the luxurious Three on the Bund sector of the city. It has an industrial character and focuses on the productions of iconic Asian artists. It also supports experimental projects of an interdisciplinary nature by international artists.

You may also like to read this article, The 20 types of art that exist

The 20 types of art that exist

There are many types of art. Manifestations of art constitute artistic disciplines. Among these, the fine arts and the applied arts are usually distinguished.

The fine arts are painting, sculpture, music, performing arts, literature, architecture, or film. The applied arts are broader, encompassing expressions such as cabinetmaking and ceramics.

But in addition to these, there are many more artistic manifestations that are not included in these classifications. In this article, we want to make known what are the most important types of art are known and what they consist of.

  1. Painting

Painting is the art of making images with color pigments on two-dimensional surfaces. For example, painting on canvas or wall painting. Painting is divided into two main types: figurative painting and non-figurative or abstract painting. It is part of the fine arts.

It can be executed on a wide variety of substrates, such as stone, board, fabric, paper, ceramic, stucco, plaster, glass, and metals. Likewise, it is expressed in a wide variety of techniques such as oil, tempera, fresco, tempera, watercolor, wax, pastel, acrylic, aerosol, among others.

  1. Drawing

Drawing is an art that consists of the delineation of images with pencil, charcoal or ink on two-dimensional surfaces. The drawing can be conceived as part of the painting. However, it can also lead to self-contained parts. It is part of the so-called plastic arts or visual arts.

  1. Engraving

Engraving is an art that obtains prints through the printing of wooden or metal plates on support. These impressions can be repeated many times. Each repetition has small variations and can be intervened. There are various engraving techniques, such as woodcut, screen printing, lithography, lithography, and monotype. Although it is frequently used to reproduce images, many artists regard engraving as an autonomous art of painting.

  1. Sculpture

The sculpture consists of modeling solid matter to build three-dimensional figures. The techniques can be as varied as a modeling in marble or clay, casting in bronze, or assembling. There are various types of sculpture, such as relief, round sculpture, and kinetic sculpture. The sculpture is part of the fine arts and, as such, does not fulfill a practical but an aesthetic function.

  1. Art of glass

The art of glass consists of the design and elaboration of artistic pieces in this material, from stained glass to sculptural pieces. It does not include the blown glass technique, intended only for the mass manufacture of utilitarian objects.

  1. Goldsmith

Goldsmithing is the art of designing and making utilitarian objects and pieces of metal jewelry. It can be practiced with precious metals, such as gold, platinum, and silver, or semi-precious metals, such as copper, iron, nickel, titanium, zinc, etc. It is part of the applied arts. However, goldsmithing is also a sculpture technique.

  1. Cabinetmaking

Cabinetmaking is the art of designing and making wooden furniture and utilitarian objects. It is part of the applied arts. It differs from carpentry in that the latter is limited to solving practical needs. Instead, the purpose of cabinetmaking is to give artistic value to the furniture or created object. In fact, in some cases, the function of the object can be compromised.

  1. Ceramic

Ceramics is the art of modeling clay or clay to create utilitarian objects with artistic values. It is usually classified among the applied arts. However, ceramics can also be a sculptural technique.

  1. Architecture

Architecture is an art that consists of the design, planning, and construction of physical spaces. It is considered one of the fine arts because the design and function of the building are not limited to shelter, but rather meet cultural needs. For example, the design of churches and temples symbolizes the religious culture of the peoples.

  1. Literature

Literature is the art of expression through the word, whether written or spoken. It is one of the fine arts par excellence. Literature expresses itself in many forms and genres. In written literature, poetry, narrative (novel, short story, chronicle), essay and dramaturgy stand out. In oral literature riddles, tongue twisters, popular songs, legends, and myths also stand out.

  1. Music

Music is the art of combining sounds and silences in sequences of time, to produce stimuli that are pleasant to the ear. It is one of the fine arts. It covers both composition and performance through instruments, including the voice. Music dialogues with other artistic forms, such as the performing arts. Some examples of this are opera and ballet, conceived to be staged by singers and dancers respectively.

  1. Theater

The theater is the art of representing actions and parliaments in front of the public. It is considered a literary genre as well, as it depends on a script written by a playwright. The theater integrates musical, pictorial elements, and other artistic manifestations. It covers genres as diverse as classical theater (tragedy and comedy), puppet theater, the art of mime, musicals, etc.

  1. Dance

Dance is the art of articulating body movements, almost always to the rhythm of the music. The dance sequences are known as choreography. It is part of the so-called performing arts. Dance is expressed in forms as diverse as ballet, contemporary dance, folk dances, and many other manifestations.

  1. Circus arts

Circus arts refer to the various artistic expressions that are practiced in circuses. Much of the circus arts are based on the display of physical prowess or extraordinary abilities, but acts of animation are also exhibited. For example, acrobatics, juggling, clown art (clowns), magic, trapeze art, tightrope walking (the art of tightrope walking), etc.

  1. Photography

Photography is the art of obtaining images of conceptual and aesthetic value with the photographic camera. Like other expressions of the visual arts, the photographer applies visual composition criteria, such as framing, lighting, etc. Photography supports the intervention and manipulation of the photographic image. To do this, you can use techniques such as manual coloring, photomontage, among others.

  1. Cinema

Cinema, known as the seventh art, consists of the projection of moving images and sound through the screen. Therefore, it is an audiovisual art. Given its expressive possibilities, it is usually used to tell stories, whether they are fiction or documentaries. Cinema represents the synthesis of the arts, since producing a film requires the intervention of visual artists, musicians, designers, photographers, screenwriters, actors, etc.

  1. Comics

Comics or comics is a graphic-narrative art that tells stories through sequences of still images, called vignettes. These vignettes often include speech bubbles. Some famous comic examples are Batman, Superman, Calvin & Hobbes, Mafalda, Condorito, etc.

  1. Graphic design or visual communication

It consists of the conceptualization and projection of visual communication objects, such as posters, logos, brand image, packaging, typography, layout, illustrations for books, etc. It is an expression of the applied arts.

  1. Industrial design

Industrial design conceptualizes and projects utilitarian objects or machinery to give them an aesthetic value. In this sense, it is considered one of the concrete expressions of the applied arts.

  1. Fashion design

Fashion design conceptualizes and projects garments. It is considered an artistic activity because, unlike the traditional craft of dressmaking, it is based on cultural and aesthetic concepts. Furthermore, it demands a high level of tailoring. So it is not surprising that some designer pieces displayed on catwalks are not intended for use.

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Modern art for dummies: learn to value it in 3 simple steps

Does it frustrate you not to know why that stain that is exposed in the museum is so important for the rest of humanity? Avoid being ridiculous with these quick tips for dummies, which will help you understand modern art a little better.

Who has not happened? Go to the museum and find a lot of things on display that doesn’t seem to make any sense. Paint stains everywhere, as if the author had been possessed by a spirit in the middle of the work session; an iron surrounded by cat food, even a lot of dust, without more, which turned out to be the last work of a Latin American artist that generated a lot of commotion (of course).

What to do to differentiate something that is really good from something that is not? How to learn to understand what a contemporary work of art is trying to convey to us? How to make sure that they are not teasing us.

Here are some tips that will allow you to guide yourself.

1. Eliminate prejudices

In general, what we have been taught about art in schools is something that, from the twentieth century, goes into total disuse. The result is that we come with a preconceived idea of ​​what art is and, faced with an artistic expression that does not correspond to that idea, we tend to fall into chaos, despair and, obviously, we adopt a negative position that generally leads us to say something like “I do this with my eyes closed.”

It is essential that we eliminate all prejudices in the face of the works that we are going to see. If you enter the museum with the idea that you are going to find things that claim to be art but are a heap of junk for you, that is what you will see.

The best we can do is ignore all prejudices and let the works show what they have to say, which is not exactly what Leonardo Da Vinci or Rafael said. This is due to the fact that, by breaking the classic molds of art, the twentieth century ventured into other facets that are not necessarily aesthetic.

That is why many of the modern works of art can be made with materials that are not exactly paint and canvas, or clay or clay. This also explains why some works touch on themes or aspects further away from art, such as the political, the religious, or the philosophical, among other topics.

2. Find the meaning of your speech

When you approach a contemporary work of art, try to understand what it means by those resources that it shows you. Ask yourself why this is so, what does he mean by that original language and why is it important to the artist. What is the message it conveys?

At this point, everything you can know about the artist will be of great help, as well as the information about the work, which the museum usually gives you: name, type of materials, etc. This contextualization work will be of great help to you to get a more consistent idea and to be able to comment on the work in a sustained way.

3. Research and catch up on modern art

All artistic manifestations require a series of previous knowledge to know in-depth its meaning and essence. In the case of traditional art, much of it is known to us thanks to what has been instilled in us since we were little, which makes it something natural and much more understandable for us. But, in reality, it was not the result of something natural, there was a long learning process over time.

In order to understand modern or contemporary art, we must do the same: investigate, read specialized books and art criticism, learn about modern styles, and read about contemporary authors.

If you follow these tips, you will have an experience that, while it may not move your heart, it sure will with your brain.

Fascinating Art Tactics That Can Help Your Business Grow

Business success today requires you to be flexible and have good planning and organization skills. With these tips, you will be able to grow your business successfully.

Many people start a business thinking that they will turn on their computers or open their doors and immediately start making money; making a profit in a business is more than just offering your product. But don’t be discouraged. To successfully grow your business, the following fascinating art tactics will tell you what you need to do to get there.

5 tips for designing a brochure that stands out from the crowd

The design of a brochure is part of one of the strategies of every small company or that has just started since its versatility makes this medium a cheap, wide-ranging choice and with a wide range of formats that allow you the bottom line of the company. But, so that this work is not in vain, here are five tips to make it stand out.

Why classical art always look better?

Classical art’s main characteristics make it popular and improve its look. Those basic aspects by which it is easy to recognize and distinguishes itself from other artistic movements. Influenced in its inception and development by the art of the Doric, Mycenaean and Eastern civilizations, the masters and schools of Classical art bring their innovations, creating the canon of beauty and harmony representative of classical art in force West.

Characteristics of classical art

In their quest to understand nature, the ideas of great ancient Classical philosophers are of great importance in determining what the function of art should be.

Aristotelian mimesis. According to Aristotle, the essential purpose of art must be the imitation of nature. Therefore Classical art focuses on the study and representation of the surrounding nature.

Platonic ideal. However, this representation of nature is not a naturalistic and reliable copy, but an idyllic aesthetic aspires to represent the ideal beauty and perfection proposed by Plato.

Rational thought. To achieve the beauty and idyllic perfection of the world of ideas, one turns to the rational analysis of nature. The use of proportion and the balance of the elements for which the time’s mathematical knowledge is used is key.

Anthropocentrism. Speaking of measures and proportions, a humanist conception of the world places man at its center and proposes it as the ideal measure. The study of the human body favors developing a detailed study of its anatomy is widely represented.

Classical mythology. Religion in Ancient Greece motivates the creation of art and crafts to worship their gods (anthropomorphic and humanized). Their mythology is one of the main themes of art and the representation of athletes and battles.

Technical improvement. The desire for perfection motivates artistic improvement by making Classical art evolve from its hieratic geometric stereotypes to the technical domain that will eventually allow the representation of movement or the delight of dramatic emotions.

The stylistic revolution that Classical art brought about is usually studied divided into several stages well differentiated by their particular characteristics. However, only the main general characteristics are mentioned in this article. Keep reading how to evolve snom.

What is Classicism in art?

The artistic and literary style that is characterized by a return to the aesthetic standards of Greco-Roman antiquity is called Classicism. Balance and sobriety, harmonize with the spirit of freedom that combines the humanist tendency, the basis of his conception of the spirit of man.

Classicism in various arts

As we have already expressed, classicism included literature, music, and the so-called major arts. We will take a tour of the various artistic manifestations and their representatives.

However, we will emphasize that some sources place the works of classicism in the so-called neoclassical movement, as it is analogous to the latter.

Classicism architecture

Many works are located between those of the early renaissance, completely classical, framed in the following of the canon of ancient Greece. Buildings that tend towards technical perfection, with a strict balance between harmony and perfection.

The classical influence of ancient Greece is remarkable, with a predominance of the Corinthian order. Use of entablatures and pediments, as well as the use of the semicircular arch. The use of barrel vaults or edges, as well as the dome; in frank imitation of the Renaissance.

Main Architects

Although it is difficult to separate classicism from neoclassicism, when we talk about architecture, we can highlight authors who dedicated themselves to highlighting the classicist style. William Wilkins (1778 – 1839) English architect with a passion for classical art. A sample of his work is The Grange at Northington. English mansion of remarkable beauty and elegance built in the 19th century.

Classicism Sculpture

In sculpture, the classicist impact was less than in the other arts, because it was never totally detached from the classical ideal. It is inspired by the works of the Renaissance, but it is not very verbose, it is really taken up in the Neoclassical.

Inspired by classical Greco-Roman fullness. Defines the ideals of perfection and beauty adjustable to the human figure. The perfect man is your aesthetic preference. Works with few expressions at first, but which were expanded, by showing naivety, violence, and other sentiments in the neoclassical.

The works draw on Greek history, literature, and mythology, becoming the main muse of inspiration for artists. They used resistant and beautiful materials, white marble and bronze, among the favorites.

Main Sculptors of Classicism

Simon Guillain (1518 – 1658) was a French sculptor trained in Rome, Italy. Follower of classicism, he sculpted various funerary monuments. As a founding member of the Royal Academy of Painting and Sculpture. He was later appointed its academic rector in 1657. He is considered a precursor of French classicism. His works include the Tomb of Carlotte-Catherine de la Tremoille, wife of Count Henry I of Bourbon.

Classicism painting

The pictorial current of Classicism emerged as a contrast to the Baroque style and Mannerism. In the beginning, he ran into a serious setback, the little existence of old paintings as a reference to follow. This is the reason for the predominance of drawing, inspired by sculpture and little interest in the reflection of light.

Space is built on successive planes. Prevalence of drawing over color. Closed works, always at the center of the composition. The theme focuses on mythology, history, and the human figure. Some painters highlighted the landscape, presented with balance and serenity, giving it an aspect of admirable beauty. The creators of classical art stood out for their creative genius and the prolific nature of their work. There are several painters who take the merit of being immortal like their work.

Modern art Facts for Kids

Modern art is known for its avant-garde aesthetics and celebrated by its artists ahead of their time. Developed over approximately 100 years, this stream incorporates many important art movements and inevitably includes an eclectic range of styles. To delineate the peculiar evolution of modern art, we must recognize and understand the many genres that make it up. However, to achieve this, the most useful thing will be to establish some modern art facts for kids.

How painting can make you happier

Have you ever taken a moment to rejuvenate yourself, to explore what is around and inside you, or just take time to look at the things around you or even observe the movement of your emotions?

What is Joker Tattoo?

Joker, is Batman’s enemy par excellence, a criminal, one of the most dangerous in Gotham City. A weird character, a professional killer with a total lack of control. And sanity who enjoys killing innocent people for the fun of it. In the cinema, he was represented by great actors: from Jack Nicholson to Heath Ledger, who played in the film The Dark Knight. Who died prematurely and became a legend. The figure of the Joker has had a very wide diffusion and always growing in recent years, in Tattoo Art, due to various factors of different natures.

A Kratom Brand’s Guide to Improving Conversion Rate

Today we bring to you 6 super-easy steps to doubling and even tripling your conversion rate. These tips are brought by kratom crazy red hulu kapuas, an online kratom store. The company started as a small business a couple of years ago.

But, with careful analysis, planning, and by implementing the right techniques, it was able to skyrocket their conversion rates and finally sales.

This post is basically an insight into the company’s campaigning and how they were able to increase conversion so you can put some of those tips to use.

Here they are –

  1. Remove Distractions

One of the worst things a website can do to the visitors is – have too many directions to go in or things to focus on. This is the easiest way to drive visitors away. Ensure that your landing page is easy to navigate, clear, and intuitive. It should lead to effortless browsing through pages. If you can do without something, skip it.

Only have information that your customers/users need to know or is essential for the business. Everything else, you can do without.

Include the following template if you’re unsure –

  • Product Info
  • Benefits and features
  • Headline and Subheadings
  • Visuals with context to show what you’re offering

Other things like a live chat box, videos, and social proof are something to think about.

  1. Remove Unnecessary Form Fields

We have all been through situations where we wanted to fill out an online form, but got scared or felt lazy because it asked for too many fields.

This is one way to lower your conversion rates.

Cut out all the unnecessary fields; leaving behind only those that are necessary and help you achieve your goal.

The company ran an A/B testing which aimed to look into how having different fields on a form impacted the number of signups collected via a sign-up form.

The company noticed that for each field that they removed, the sign-ups grew by 10%. Of course, you would not want to cut out the necessary fields. There’s a possibility you could get a high number of signups but not all the necessary information for follow-up if you cut out too many crucial fields.

This will eventually lead to a trashy closing rate. So, always aim for striking a balance between the two.

  1. Add Testimonials and Reviews

One of the best ways to prove your authenticity and that you’re worthy of doing business with, is by leaving customer reviews and testimonials on the website. This is a great way of easing new customers into buying your products/services. It gives them an assurance that they are not the first ones to be buying from you.

The company noticed that by placing quality reviews and customer testimonials on the front page, it boosted their conversion by up to 400%.

  1. Offer a Money-Back Guarantee

As a business owner, you have to know and remember that consumers will always lean towards avoiding risks at all costs. They want assurance and peace of mind with every purchase. Especially with a product like a kratom (this is what the company sells) – customers can be even more skeptical of whether or not to buy it.

That’s why the site has its ‘100% money-back guarantee’ right on the front page. This is an excellent way to help customers move past their fears and objections and get them to at least try the product. This is a surefire ninja-technique of skyrocketing your conversion rates.

  1. Make the first few steps as easy as possible

Humans have this tendency of wanting to finish what they started. You can use such psychological facts to your advantage.

In the context of your offer, it’s good to keep the first few steps leading up to your offer super simple. Make sure they are easy to complete. Start by requesting an email address instead of forcing your customers to fill out a full-fledged inquiry form.

After you have gathered email addresses, you can ease their way into providing additional information that your business needs. Even if you can’t get hands-on other information, you always have their email which can be used in a lot of useful ways.

Having easy initial steps improves the odds of visitors wanting to take action and follow through.

  1. Try to Up Your CTA Game

Generic, boring-looking Call-to-Actions like ‘Sign Up’ or ‘Buy Now’ are not the best at improving the conversion rates.

Spend some time sprucing-up the CTAs. Words like ‘Yes’ have a positive psychological implication. Try to incorporate more of such positive and affirmative words in your CTAs.

Try something along the lines of :

“Yes, I want it” or ‘Yes, I want more health. Sign me up’.

In Conclusion

This is, by no means, an exhaustive list. There’s practically an endless variety of ways in which you can improve your conversion rate. You just have to be creative and know where to put your energies and attention.

9 Tips To Design A Book Cover

In recent years, with the diffusion of the network, the publication of books has also changed: many novice writers decide to publish their book on the internet, more precisely in the form of an eBook. It expands then the independent production, which may also include the creation of their own cover.

Phenomenal Print Designs to Inspire your Projects

Coming up with ideas for new print design projects isn’t easy. There’s so many materials out there already which are being distributed on a daily basis, that your product really needs to stand out from the crowd in order to seek the attention you need, to get the results you want.

Marvellous Examples of Wonderful Print Design

Print design has started to have quite an influence on the web design industry. More websites are starting to use elements that we often see in quality print materials; a number of the examples in this post would look amazing as website designs too.

Increase your Brand Awareness through Print Marketing

If you own a business, or a blog, establishing yourself or your brand can be difficult. It’s not easy to make your name stand out among the hundreds, thousands or even millions of others websites offering similar content or services. But, in order to succeed that’s exactly what you need to do, you need to get yourself established and recognizable in your industry.

How to Promote Your Blog Using Print

Bloggers often face huge disappointment with the amount of traffic they receive to their blogs, and with a low budget to start out with, advertising and promotion can be very difficult. Especially when competing for ad space in the digital world with other companies who have countless amounts of cash to throw at advertising and marketing campaigns.

Great Examples of Print to Promote Your Blog

Blogging has become extremely popular in recent years, especially with the younger generation and those who work online. The chances are that if you work online then you probably either contribute to, or own your own blog. The number of blogs on the web is growing daily, and as a result of this, attracting visitors to your blog is getting harder – because there are so many other choices out there.

Why should I pay for premium fonts?

Get the most out of graphic design tools online

Tip # 1

Buy premium fonts, its worth it and it will show in your work. Fonts are some of the most important aspects of graphic design. Generally, the crux of the design rests on the words conveyed to the audience, and, if the words are written in ARIAL BOLD, you’re unlikely to interest that many people. Most graphic design ideas feature some kind of unique font in some way, which is why the practice of purchasing fonts has become so popular in recent years. But some folks might not see the point behind buying custom-made fonts. Below are a few graphic design tips that might change your mind.

Large format banner printing tips and ideas

We have seen it all at in here, the good, the bad and the plain ugly. So we feel pretty confident to offer tips / ideas in many of the product areas we produce. It also helps that a lot of our clients are pretty astute marketers, so we’re constantly sharing ideas and talking shop. Today we will discuss banner printing design tips.

Rack card printing tips

Why Rack card printing ?

Rack cards are most often seen in hotel lobbies and doctor’s offices, and there’s good reason for that. They can hold much more information than a standard postcard and they are often easily accessible. If you want to advertise your business or provide information to your current customers, then rack card printing might be your best option. As long as you place them in visible areas, most people are going to peruse what you have to offer. Beyond that, it’s important to think about rack card design to really make your rack cards shine. Below, you’ll find a few tips to help you on your way.

Print plastic cards for your loyal customers

Customer loyalty is one of the most important facets of running a business. If you don’t have loyal customers, then you will constantly be looking for new customers. One way to ensure customer loyalty is through the use of plastic card printing.

Why Stock Photography is Important for Your Design

When it comes to flyer design 101, there are a few things you need understand. One of the most important facets of designing a flyer is the image. The image is something that will catch the eye of the eye of your audience and compel them to read further. But, one of the most important graphic design tips you can take is that stock photography can be a highly useful tool. There are a number of reasons that stock photography is important, and we’ll outline them for you below.

Business brochure printing can boost prospects

Marketing is about reaching out to customers and meeting their expectations. This can be done in many ways. Business brochure printing is a good and widely used marketing strategy. Brochures can be handed over personally to customers, distributed through mail or through brochure racks at hotels, malls and tourist places. People expect to receive some form of written marketing material, a website is not enough. A brochure always adds a personal touch to the person reading it. It is a form of printed sales. An attractive brochure which is printed professionally can prove to be worth a lot more than its cost.

Playing with pencil shavings

Pencil Shavings are a Fun way to doodle and decorate during craft time! As you can see, using different colored pencils can give you a different border or edge on whatever your using your pencils shavings to decorate!

When decorating with kids, you can get inspirations from Pinterest and other fun resources online that will help mold exactly what you want todo with Your pencil Shavings!

Some Ideas for Using Pencil Shavings in your Art include:

  • Peacook
  • Dresses
  • Funny Haircuts
  • Rooster Tails
  • Flowers
  • Decorations
  • Animals & Fish
  • and many more!

Below you’ll find a great little collage we put together for some great Modern & Abstract Art ideas that you can create from Pencil Shavings!