08 Jun Rack card printing tips
Why Rack card printing ?
Rack cards are most often seen in hotel lobbies and doctor’s offices, and there’s good reason for that. They can hold much more information than a standard postcard and they are often easily accessible. If you want to advertise your business or provide information to your current customers, then rack card printing might be your best option. As long as you place them in visible areas, most people are going to peruse what you have to offer. Beyond that, it’s important to think about rack card design to really make your rack cards shine. Below, you’ll find a few tips to help you on your way.
Use Quality Information
You have more space with rack cards, so it’s important to utilize that space with more useful information. For instance, if you are buying rack cards for a doctor’s office, then you want to inform your patients about all the services you offer or about certain diseases or illnesses. If you are advertising your business in a hotel lobby, then you’ll obviously want to include valuable information about what you have to offer. Maps, pictures, schedules, contact information, and much more can be placed on a rack card.
Make Use of the Space
Rack card design isn’t necessarily a “one-trick pony” so to speak. There are many different types of rack cards and rack card printing. For instance, you can use a rack card with only a single side or a rack card where both sides can be utilized. In some cases, there might even be a number of different folded pages that can be included. Of course, if you don’t need to relay that much information, then it might behoove you to leave the design simple, but if you need the most information possible, you might opt for more heavy-duty rack cards.
Catch Their Eye
With any rack card design, you want the content and the colors to mesh perfectly. You don’t want to be too flashy, but you also don’t want to be too dry. It might be easy to create a design that has a white background with a basic black font, but that’s not always the easiest thing to read. You can include written content, but it’s also beneficial to break that up with a few images. After all, you can print rack cards with full-color photos if you want. You should also leave space in between the words and the images to make the card easier to read.
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