08 Jun Print plastic cards for your loyal customers
Customer loyalty is one of the most important facets of running a business. If you don’t have loyal customers, then you will constantly be looking for new customers. One way to ensure customer loyalty is through the use of plastic card printing.
How Printing Plastic Cards Can Prove Loyalty
You might be wondering exactly how plastic cards come into play with customer loyalty. Plastic cards can be used essentially like credit cards or gift cards to help give you a better understanding of your customers. It also incentives return trips to your business. For instance, if a customer swipes their plastic loyalty card a certain number of times, then you can provide them with a free item. This is most often used at places like restaurants, grocery stores, or even auto repair shops. Obviously, a restaurant might give away a free meal for every tenth use of the card and a grocery store might provide lower prices on certain items purchased with the loyalty card.
In most cases, collecting the information of the customer might seem anathema to most business owners. But, most loyalty cards require the customer to essentially sign a waiver. You will be provided with that customer’s e-mail address, phone number, and other vital information that can help you target your most loyal customers. Indeed, every time they swipe their card, their information will pop up on your computer and you’ll see exactly what they’ve purchased beforehand. This can help your business in a number of ways.
For instance, if you’re an auto repair shop and you notice that one of your clients hasn’t had an oil change in a few months, then you might be able to send them an e-mail. Depending on how often they’ve used the card, they might be due for a free or discounted oil change. Of course, this all starts with adequate plastic card printing.
Function vs. Design
The function of a plastic loyalty card is apparent, but that doesn’t mean that design aspects shouldn’t be taken into account. Plastic card design can be just as important as the plastic card itself. It’s something that has to be noticeable, and it has to stand out. Some loyalty cards might not even use the logo of the business they are associated with, which can get slightly confusing. When it comes to plastic card design, you want to assist your customers while also improving your brand.